Havana + Addy = HavADDY Awards in Cape Coral

A little bit of Cuba was in Cape Coral Friday night as the Southwest Florida chapter of the American Advertising Federation (AAF-SWFL) held its annual “ADDYAwards.”

The ambience at Brew Babies, secret gem in downtown Cape Coral, was lively and fun.  Palm trees and mint leaves, dapper straw hats and high heels gave the night an additional sparkle.  Fire pit heaters warmed the courtyard as the conversation and conviviality heated up.  The mojitos flowed to the sounds of the outstanding live Cuban music provided by a five-piece Latin rhythm band.

The food was delicious and service attentive by owner Valerie Elam and her team at Brew Babies which made the night even more enjoyable.  An outdoor screen provided by Inflatable Cinemas displayed the winning entries followed by a live presentation of the industry’s top awards.

Promotional Incentives ADDY Award

ADDY Award 2010 Debut

This year’s ADDY committee set out to establish a new award, an “Oscar” if you will, that would be completely unique to the AAF-SWFL Addy Awards. With the assistance of Promotional Incentives, the team perused numerous options and finally narrowed the field down to a magnificent metal and fossil stone Star Award – one that exuded the level of achievement being recognized by the award.

Promotional Incentives ADDY Award

Wendy proudly displays her ADDY Awards!

This award was chosen because the “Star” was nearly identical to the AAF logo/icon and would make the award fitting to the organization’s top levels of achievement.  As an added personalized touch and to distinguish between the silver and gold level, some of the awards were further customized with the star and etched plate in gold metal honoring the best of the best.

We were very pleased to help sponsor these inaugural awards and are grateful to the committee, Wendy Payton-Enriquez, Scott Qurollo (Pearl) and Vanessa Cardona of Univision of Southwest Florida for having the vision to introduce a new, unique and enhanced award for the organization’s top honor.  On this Oscar Monday – it’s appropriate to say, they created their own “Oscar.”

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